• US, European Antitrust Regulators To Confer On Google Case

    Updated: 2012-11-30 18:10:07
    , Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How

  • Top 10 SEO Blockbusters on Twitter this November

    Updated: 2012-11-30 18:00:14
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise SEO Top 10 SEO Blockbusters on Twitter this November Posted on November 30, 2012 by Mihaela Lica Butler 1 comment It’s the last day of the month , and we take a look at the movers and shakers in our industry , bringing you the most popular articles by number of Twitter shares . Naturally , Twitter metrics are indicative of an article’s popularity within the niche , but also an indication of quality . It is thus safe to say that the following 10 articles are not only the most read , but also among the best produced by the SEO industry this . November Your Guide to Social Signals for SEO by Jayson DeMers at SEOmoz offers amazing insight into the importance of social signals and their influence on search engine rankings .

  • Search In Pics: Lots Of Google Maps Cars, Google+ Photo Booth & Code Red

    Updated: 2012-11-30 17:10:12
    : , Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics

  • How To Use The Google Analytics API In Plain English

    Updated: 2012-11-30 16:45:16
    Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How To

  • Lessons Learned: Presenting at a Search Marketing Conference

    Updated: 2012-11-30 16:00:05
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise 101 Lessons Learned : Presenting at a Search Marketing Conference Posted on November 30, 2012 by Anthony Piwarun Leave a comment I never thought I†d be writing this type of blog post . However , in the hopes some of you can learn from my own experience , here’s a story of just how the story” is more powerful than delivering all its other . parts Bright Edge Bing Ads at SMX East courtesy SMX Facebook Presenting at a search engine marketing conference , like the SMX East 2012, had been a goal of mine since I got into the industry just under five years ago , but even though I felt like an expert in the field for what I was presenting , I never thought I could do it . Taking the stage and presenting in front of peers

  • Deep Dive Into Bing Webmaster Tools: Part 1

    Updated: 2012-11-30 14:55:35
    Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How To

  • Reputation Matters: The Best Offense Is A Good Defense

    Updated: 2012-11-30 14:00:46
    : Search Engine Journal News SEO Tools Social Link Building PPC Advertise Online Reputation Management Reputation Matters : The Best Offense Is A Good Defense Posted on November 30, 2012 by Ronn Torossian 4 comments Reputation matters because your behind is always behind you.”   Happy Masina It is simply amazing how many successful people don†t own the website correlating to their name , even lawyers and billionaires . And so few understand that the first few Google SERP entries can best be managed by regular content sharing , participation , and the like . Just by being an active participant in social media , your websites , blogs , and positive content can rank , providing your reputation with a great defensive wall around your business . efforts Today , everyone has become his or

  • A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Updated: 2012-11-30 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology A Comprehensive Guide to Understanding Quality Score Tactics for Improvement by John Lynch November 30, 2012 Comments Quality score is one of the most misunderstood concepts in paid search . Too frequently , PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality . score In truth , quality score is derived from a fairly simple set of metrics . The following is a deep dive : into Understanding the importance and factors that create quality . score Diagnosing quality score . issues Combating poor quality . scores What is Quality Score Here's how Google defines quality : score Quality Score is an estimate of how relevant your ads , keywords

  • #CyberMonday 2012 Breaks Sales Records

    Updated: 2012-11-30 13:03:43
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News CyberMonday 2012 Breaks Sales Records Posted on November 30, 2012 by Michelle Stinson Ross Leave a comment Online sales over the Thanksgiving Holiday weekend topped the best sales numbers to date this year .  For the holiday season-to-date , 16.4 billion has been spent online , marking a 16-percent increase over last year . Cyber Monday reached 1.465 billion in online spending , representing the heaviest online spending day in history , according to a report released this week by comScore “The term ‘Cyber Monday†was coined by Shop.org in 2005 to refer to the significant jump in e-commerce spending that occurred following the Thanksgiving holiday weekend as consumers got back to sitting in front of computer

  • PeopleBrowsr Takes Twitter to Court over Firehose

    Updated: 2012-11-30 10:42:24
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News PeopleBrowsr Takes Twitter to Court over Firehose Posted on November 30, 2012 by Liliana Steffens 1 comment Twitter’s rocky relationship with third party developers makes headlines again , this time in a case of data access . The microblogging company was sued by PeopleBrowsr a social networking data analysis company , and appeared in the San Francisco Superior Court on Wednesday , where the judge granted PeopleBrowsr a restraining order compelling Twitter to provide full Firehose . access PeopleBrowsr has been using Firehose on a month-to-month basis since July 2010, but in July 2012 Twitter invoked a clause in the agreement that allowed for terminating the contract without cause . The company has been paying

  • How to Land an Internship in Search

    Updated: 2012-11-30 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology How to Land an Internship in Search by Duncan Parry November 30, 2012 Comments An internship is a great way to open the door to a career . Competition is often fierce especially in the current economic . climate I've been interviewing interns for several years . Here are my tips on landing the internship that might be the first step to a . career Apply Less , Succeed More Anybody who has dealt with intern job applications or indeed any recruiting at a junior level will tell you that it's obvious which candidates sent the same email letter to hundreds of companies applying for widely different . roles If your application looks careless , the inference is you . are One tell-tale sign of a less than

  • Is Google Trust Being Scroogled?

    Updated: 2012-11-30 08:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Is Google Trust Being Scroogled by Michael Martin November 30, 2012 Comments Microsoft this week , during the holiday season , increased the public pressure on Google with its Scroogled campaign . The campaign publicly points out , correctly that Google Shopping results are entirely paid inclusion products here in the U.S . This is all before they are set to expand into further countries in 2013 Bing's Merchant is their answer to Google Shopping . And while it is free , it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants As such , there may be merit to what at least one industry pundit has cited a pot calling the kettle black In fairness ,

  • Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted

    Updated: 2012-11-30 07:58:47
    : Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How

  • Google Warns of Germany Copyright Law Changes

    Updated: 2012-11-30 06:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Warns of Germany Copyright Law Changes by Dave Neal November 30, 2012 Comments Google has created a website to warn its German users about government proposals to control the . Internet The website is called Verteidige dein netz or Defend your network and Google has launched it to warn people in Germany about proposed changes to German law , specifically the Copyright Act of the Federal Republic of Germany These changes seek to protect German publishers against third party aggregators like Google News . The text says that controls on the internet in Germany that are supposed to protect intellectual property will actually limit user freedom and degrade their internet . experience For you it

  • Microsoft Surface Pro Prices Revealed

    Updated: 2012-11-30 00:28:09
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Microsoft Surface Pro Prices Revealed Posted on November 29, 2012 by Bob Jones 3 comments Microsoft has  just announced  their much anticipated Surface Pro will be released in January , starting at 899 for a 64GB version and 999 for the 128GB version . Both of these come with a Surface pen but the Touch Cover or Type Covers will be sold separately . Also , be aware that the device takes up a significant amount of storage before you even put anything on it yourself the 64GB version only has about 45GB usable storage space for . example I’ve personally been waiting eagerly for the Pro to become available because the RT version just seemed a bit to limited for my needs . The price point for the RT wasn’t that

  • Google Spent $14.3 Million on U.S. Lobbying in 2012

    Updated: 2012-11-29 23:00:00
    . SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google Spent 14.3 Million on U.S . Lobbying in 2012 by James Dohnert November 29, 2012 Comments Google spent more on U.S . lobbying efforts than any other technology firm in America , according to statistics from the Center for Responsive Politics CRP Google reportedly outpaced Microsoft in lobbyist spending . With 14.3 million over 2012, Google outpaced Microsoft by more than 7 million . nbsp The search giant spent its funds lobbying the U.S . government on patent , antitrust , and telecommunications . issues According to Nick Nyhart , CEO and president of nonprofit campaign reform group The Public Campaign , tech firms have started to spend like the oil companies and banks before . them Nyhart

  • SearchCap: The Day In Search, November 29, 2012

    Updated: 2012-11-29 22:03:50
    : , Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics

  • Google CEO Larry Page Meets with FTC

    Updated: 2012-11-29 21:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Google CEO Larry Page Meets with FTC by Lawrence Latif November 29, 2012 Comments Google has been meeting with the U.S . Federal Trade Commission FTC ahead of its investigation into the firm coming to an conclusion . Earlier this week we reported that the case may be dropped because the FTC couldn't find consumer harm Google CEO Larry Page met with FTC officials , while Google Executive Chairman Eric Schmidt was seen with head of the firm's Washington , DC office and former Republican Congresswoman Susan Molinari , nbsp Bloomberg reported . nbsp Google maintains that it hasn't broken any antitrust laws and is trying to make sure that any agreement with the FTC won't involve a consent decree . The firm

  • Competitor Analysis: Realize your Visibility

    Updated: 2012-11-29 20:30:27
    : Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How

  • SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs

    Updated: 2012-11-29 20:00:01
    : Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How

  • Baby Girl Named Hashtag

    Updated: 2012-11-29 19:20:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Baby Girl Named Hashtag by Dave Neal November 29, 2012 Comments A baby girl has been born and given the name Hashtag and no , that isn't her over there on the right Mashable has the skinny on the small one , pointing us , ironically , in the direction of a screengrabbed Facebook post that shows a photo of the baby , and a short status . update Hashtag Jameson was born at 10 oclock last nite . She weys 8pounds and I luv her so much says the post's text . Underneath there is a cute baby , natch it's a . baby She is sleeping , gloriously unaware that she has been named after something people do on a micro-messaging . website Popularized by Twitter , hashtags are the symbol , and used in front of keywords

  • New To Using WordPress? 3 Must Have Plugins To Power Your SEO

    Updated: 2012-11-29 19:00:47
    Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How To

  • Top 10 SEO Startups of 2012

    Updated: 2012-11-29 18:42:25
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise SEO Top 10 SEO Startups of 2012 Posted on November 29, 2012 by Liliana Steffens 11 comments Is that time of the year , when we look at our industries in retrospect . Today , however , instead of telling you what was , we bring you something that could be All these SEO SEM startups launched in 2012, and aim to become stronger , better and more popular in 2013. PlagSpotter : duplicate content checking A must have tool in any SEOs arsenal is a content checking tool something to scan the web and find scrapers , and something to protect original content . PlagSpotter is such a tool , an alternative to CopyScape , an online duplicate content checking and monitoring tool , that scans your URL and generates a duplicate content

  • Google Webmaster Tools Security [Status Update]

    Updated: 2012-11-29 17:28:39
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise News Google Webmaster Tools Security Status Update Posted on November 29, 2012 by Phil Butler Leave a comment Status : Update Our Bob Jones reported yesterday on a furvor over Google Webmaster Tools having had serious security issues . Having contacted Google myself , the company’s official response to the situation was forthcoming today . Google insists the access granted” problem was highly localized , and that the problem has since been . resolved By way of background , while some initially thought the news SEO expert Dave Naylor broke might have been a hoax of some kind , in reality access to Webmaster was granted to some unauthorized persons . Basically , what Naylor found was that access to Google Webmaster Tools

  • Why Attribution Really Matters For Product Listing Ads

    Updated: 2012-11-29 17:11:58
    Home PRO Area PRO Library PRO How To PRO Video PRO Guides Search Week Newsletter Search Month Newsletter News News Headlines Features SearchCap Daily Newsletter Columns SEO Columns Paid Search Columns Social Media Columns SearchCap Daily Newsletter All Columns SEO Overview : What Is SEO Video : What is SEO SEL's Guide To SEO Periodic Table Of SEO SEO Columns How To : SEO Google SEO Bing SEO SEO Library Our SEO Events SEM Overview : What Is SEM SEM Columns How To : Paid Search Google AdWords Microsoft AdCenter Search Ads Library Our SEM Events Social Media What is Social Media Marketing Social Media Columns How To : Social Media Marketing Social Media Marketing Library Learn More At Marketing Land How To How To : All Categories How To : SEO How To : SEM Paid Search How To : Analytics How To

  • Cracking the Code on Facebook Search Marketing Success

    Updated: 2012-11-29 15:30:01
    Search Engine Journal News SEO Tools Social Link Building PPC Advertise Search Marketing Cracking the Code on Facebook Search Marketing Success Posted on November 29, 2012 by Sarah Johnson Leave a comment Even though Facebook just hit the one billion subscribers milestone , a lot of marketers are still scratching their heads on how to make the most of the abundance of data volunteered by its . users   From a search marketing perspective , the sheer volume of data on Facebook presents both an opportunity and a challenge when it comes to developing customized , effective campaigns that deliver results. Based on experience with advertisers spanning small , medium and large businesses , the following is a seven-step process for effectively reaching your target audience on Facebook through

  • 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Updated: 2012-11-29 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 10 Website Quality Indicators That Can Sink Your SEO Battleship by Kristine Schachinger November 29, 2012 Comments You're awesome . Your site is fantastic . You have great content . People think your site rocks traffic is skyrocketing and you're attracting plenty of . links Search engine optimization Who needs SEO Nothing to worry about here As you go about your merry way , unbeknownst to you , a plethora of issues are boiling under the surface , like a super volcano waiting to . explode Double Double , Toil Trouble Eventually , one fateful day , you open up Google Webmaster Tools and discover a penalty And before you get your head around that a warning A few weeks later thwap another penalty How

  • 10 SEO Truths of 2012 for Agencies & In-House Teams

    Updated: 2012-11-29 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 10 SEO Truths of 2012 for Agencies In-House Teams by Krista LaRiviere November 29, 2012 Comments Search engine optimization SEO agencies , professionals , and in-house teams have difficult jobs . They must obtain improved organic search results as quickly as possible given a limited budget and timeframe , while Google changes its algorithm on a daily basis and competitors continue to optimize their web . presence It's pretty safe to say that managing the clients' or boss' expectations in this turbulent environment are almost more difficult than the moving target of SEO . itself Over the past three years , the SEO landscape has changed for the better , with Google's continued and unwavering focus on

  • Master Google AdWords in 3 Steps With the 80/20 Rule

    Updated: 2012-11-29 10:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Master Google AdWords in 3 Steps With the 80 20 Rule by Howie Jacobson November 29, 2012 Comments Know a novice marketer who aspires to mastery Tell them to begin by learning how to write a single Google ad for a single exact match . keyword That advice may seem counterintuitive , given that AdWords is the most competitive advertising real estate on the planet . Why would you start developing your chops in the big leagues AdWords is competitive , yes , but not hard . Actually , it's the easiest medium to master , due to three successive iterations of the 80 20 . Rule The 80 20 Rule Basically , the 80 20 Rule or , if you've trying to give the impression that you attended business school , the Pareto

  • Press Release Fuels Google Acquisition Hoax

    Updated: 2012-11-29 06:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Press Release Fuels Google Acquisition Hoax by Dave Neal November 29, 2012 Comments A press release posted to PRWeb announced Google's acquisition of a wireless Internet provider for 400 million . One giant problem : it was a . hoax The press release was short in content and appeared Monday and has since been removed from the site The story was reported on by the Associated Press and numerous technology publications , including . TechCrunch It looked fairly official but had some subtle problems . For example , there were two versions of the spelling of the word WiFi in . it ICOA CEO George Strouthopoulos confirmed that the press release was a hoax . He didn't sound too happy about it . either This was

  • Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Updated: 2012-11-28 22:30:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Cyber Monday Traffic , Mobile Ad Spend All Up on 1.46 Billion Shopping Day by Miranda Miller November 28, 2012 Comments Each holiday , it gets more difficult to decipher the various reports we receive , as more and more companies share their insights . Research and e-commerce companies give us a glimpse at the greater picture , though they do so through analysis of the data to which they have access . As a result , their figures often . differ Does this mean one is more correct than another No . It means that viewing the collection as a whole , rather than relying on any one source in particular , can give a clearer idea of which channels , strategies , and tactics were most successful over the

  • Ask.com’s Top Question of 2012: Will Robert Pattinson & Kristen Stewart Get Back Together?

    Updated: 2012-11-28 21:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Ask.com†s Top Question of 2012 : Will Robert Pattinson Kristen Stewart Get Back Together by Danny Goodwin November 28, 2012 Comments After the cheating saga of Twilight co-stars Robert Pattinson and Kristen Stewart came to light , Ask.com users this year overwhelmingly asked one question : Will Rob and Kristen get back together That was the top trending question of 2012 from . Ask.com Spoiler alert : apparently , yes . At least for now . The big question now : is KStew pregnant with the spawn of RPatz Will they name their unborn and potentially immortal child Renesmee And why do I even know any of this But there was more on people's minds than celebrities . Ask.com also revealed top news and

  • SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay

    Updated: 2012-11-28 19:10:00
    : , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology SEW Weekly : How to Sell Yourself as an SEO , with Special Guest Bruce Clay by SEW Staff November 28, 2012 Comments How can you more effectively sell your SEO services , build your brand , and ultimately make more money Many of us come from a technical background and are still developing creative or sales skills . SEOs may have started out in IT or programming , or worked in larger companies and are now going out on their . own Increasingly , SEO professionals are required to wear a variety of hats , especially in smaller companies or as freelancers . You might not have someone dedicated to PR , or sales , or marketing your . company When you have to manage these areas yourself , how do you build

  • Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Updated: 2012-11-28 18:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Don't Get Scroogled : Microsoft Launches Anti-Google Holiday Shopping Campaign by Thom Craver November 28, 2012 Comments Bing is calling out Google this holiday season . In a message geared toward holiday shoppers , Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results , and has launched a national campaign trying to spotlight Bing as what honest search results should look . like The campaign is called Don't Get Scroogled , rdquo complete with a video and its own website , scroogled.com . It doesn't take a search result to determine Scroogled is likely a hybrid of screwed by Google . rdquo In a press release this morning , Bing accused Google Shopping's pay-to-rank

  • Top 10 Ways to Stretch Your Advertising Dollars

    Updated: 2012-11-28 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Top 10 Ways to Stretch Your Advertising Dollars by Greg Habermann November 28, 2012 Comments Smart advertisers always want to stretch their budget while being more efficient with their ad spend . With the online holiday shopping in full swing after a record-breaking Black Friday you'll definitely want to make sure you're getting the best bang for your budget . bucks From spending more efficiently , to finding new outlets to explore through advertising , stretching your budgetary dollars is doable in many different ways . This is all dependent on what you're already doing with your digital . marketing Let's dive into my top 10 favorite ways to make those dollars do more 1. Negative Keywords for Google

  • Advertising on Facebook: Self-Serve Ad Units Explained & Examined

    Updated: 2012-11-28 10:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Advertising on Facebook : Self-Serve Ad Units Explained Examined by Merry Morud November 28, 2012 Comments It's true : Facebook ads just ain't what they used to be . In case the recent changes have you scratching your head , here you'll find a run-down of the most common self-service Facebook ads , text , and image specs , and what they are best used . for Traditional Facebook Ad to Website Headline 25 characters Body Copy 90 characters Image 100x72 pixels Destination website Social Shows related activity about a connected page . Facebook matches the domain of the URL entered in the ad unit to a Page's Website which can be found or edited under . Info Best used : for Direct response Cheap(er traffic

  • Mega-Huge Summary of New Google & Bing Paid Search Features in 2012

    Updated: 2012-11-28 08:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology Mega-Huge Summary of New Google Bing Paid Search Features in 2012 by Joseph Kerschbaum November 28, 2012 Comments It has been an action-packed year for paid search advertisers . Seems like every month some new feature was released within AdWords or Bing Ads some small , and some . mega-important In fact , you may have been feeling a bit overwhelmed with awesomeness for the past 11 months . Don't worry . Now is a time to take stock of the updates tools released in 2012 and make sure that you're utilizing all of these features to their fullest . extent There were so many new developments in paid search I had to narrow my scope . Otherwise this article would be close the size of a . novella We'll focus

  • 6 Super Time-Saving Tips to AdWords PPC Management

    Updated: 2012-11-28 00:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology 6 Super Time-Saving Tips to AdWords PPC Management by Lisa Raehsler November 28, 2012 Comments It's the busiest time of year . Somewhere in between scoring online deals and 2013 planning , the AdWords account is screaming for attention . Hey , bids don't manage themselves . Or do they Check out these top six time-saving tips for Google AdWords . PPC 1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics . The tool will run in the background and look for issues or conflicts within the AdWords . account This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords .

Current Feed Items | Previous Months Items

Oct 2012 | Sep 2012 | Aug 2012 | Jul 2012 | Jun 2012 | May 2012